This is the result of my group discussion of research journal in management information system, this journal is about e payment system.
If you need the Ms.Word file you can download it from here.
And if you need the power point file you can download it from here .
JOURNAL REVIEW
“FACILITATING
THE ADOPTION OF E-PAYMENT SYSTEMS: THEORETICAL CONSTRUCTS AND EMPIRICAL
ANALYSIS”
Sevgi O
¨ zkan
Middle
East Technical University,Ankara,Turkey,
Gayani
Bindusara
and Ray Hackney
Brunel University,
Uxbridge, UK
To
fulfill Management Information System assignment
Compiled
By :
Arina Nurjanah C1L012022
Fatima Zakiya Razani C1L012045
Nur Dina Safitri C1L012046
FACULTY
OF ECONOMIC AND BUSINESS
JENDERAL
SOEDIRMAN UNIVERSITY
2014
v Research Background
Nowadays online
transaction is growing in the world, lot of companies selling their products
through online transaction to the customer, but there are some important
limitation in doing the transaction, it was the payment transaction from
customers. We called this payment of online transaction as e-payment. With the
growth of e-commerce then transfering money has become an important issue for
potential customer, These e-payments systems can be classified commonly as
direct online credit/debit payments, mediated credit/debit payments,
stored-value money and electronic bill payments (Fazlollahi, 2002: Bitpipe,
2006).
Traditional
e-payment systems are noted to have many limitations which inhibit consumers
from adopting them. Based on the previous research it said that some of factors
that limiting e-payment are relates to lack of trust, security, usability, high
transaction costs, lack of perceived advantage and perceived risk. Whereas this factor which is limiation for
e-payment are important to provide in payment system with confidence so the
customer will switch online payment system. If those factors are not served to
the customer then customer will stopping their online activities and can make
company lose their potential customer from online sales (Abrazhevich,2004).
Now the major concern regarding e-payment is a
security. The main concern of this insecurities is a phenomenon of credit card
fraud. Perceived risk is another important factor that affects customer
confidence in e-payments. The risk of losing personal information and credit
card details going to the hands of hackers are still a major anxiety for users.
Trust in e-commerce transactions is another important element for online
applications (Abrazhevich, 2004). Perceived advantage is also the other factors
that need to be concern in sucessing the e-payment system. An important
advantage of e-payments that contributes towards PU and PEOU is the convenience
they provide by allowing transactions to be completed with minimal time and
money (Leong et al., 2003). In addition usability factor allows consumers
access to user-friendly systems with ease of navigation.
Actually to
solve this problem especially the security, privacy and trust issues, there is
a major emphasis using a web assurance seals, but this web assurance sales are
not popular and consumers do not incorporate them into their purchasing
decisions, even generally customer
usually misunderstood this as eliciting product quality. Because of this phenomenon
then the writer decided to the research to identify the critical factors
influencing the adoption of an e-payment system, which are considered through
both theoretical constructs and empirical analysis.
v Research
Question
1.
Is
there any relationship between intention to adopt an e-payment system and
perceived risk ?
2.
Is
there any relationship between intention to adopt an e-payment system and
security ?
3.
Is
there any relationship between intention to adopt an e-payment system and
perceived advantage ?
4.
Is
there any relationship between intention to adopt an e-payment system and
perceived trust ?
5.
Is
there any relationship between intention to adopt an e-payment system and web
assurance seals ?
6.
Is
there any relationship between intention to adopt an e-payment system and
usability ?
v Puprose of
Research
The
emergence of online transactions, enabled through internet media, has led to an
increase in the availability of electronic payment (e-payment) systems. This
research aims to investigate, through theoretical constructs (technology acceptance
model, theory of reasoned action) and an empirical analysis, the critical
factors that may ensure consumer adoption of these facilities (e-payment).
v Benefits of
Research
The benefits from this research is a
contribution for the further adoption of e-payment facilities and indeed the
design of general e-commerce systems.
v Theory of Research (Theoretical constructs)
1.
Technology
Acceptance Model (TAM)
The technology acceptance model (TAM)
was derived from the theory of reasoned action (TRA; Fishbein and Ajzen, 1975),
where TRA illustrates behavioural theories while TAM is more “information
systems” specific.
TAM identifies and predicts user
acceptance attributes before they actually experience it. Davis (1989) assumed
that user acceptance of technology depends on perceived usefulness (PU) and
perceived ease of use (PEOU). PU is thus defined as “user’s opinion that after
using a system it will increase a user’s job performance within an
organisation”, and PEOU is defined as “the expectation that the software is
free of effort” (Davis, 1989). TAM is said to be a good predictor of the
intention to use a software package; however, it is not enough to predict user
attitudes towards EPS. One of the main reasons for this is that EPS deals with
money exchange and not productivity as illustrated in TAM. However the key
factors of this model – PU and PEOU – were considered to be influential in the
capacity of providing perceived advantage to the user’s to influence them to
switch to online payments.
2.
Theory
Of Reasoned Action (TRA)
The theory of reasoned action (TRA)
model is reported to be more appropriate to explain the adoption of e-payment
systems. It is thus defined as “a person’s behaviour is determined by his/her
intention to perform the behaviour and his/her subjective norms (i.e. social
influence)” (Davis, 1989). According to TRA, user behaviour whether to
accept/reject is determined by the influence by a person’s attitudes and
subjective norms. Attitude towards the behaviour is defined as the person’s
positive/negative feeling about performing a behaviour. It is determined by
one’s beliefs regarding the consequences arising from a behaviour and an
evaluation of the desirability of these consequences.
The best predictor of behaviour is said
to be intention. It is assumed to capture motivation factors that contribute
towards behaviour (Fishbein and Ajzen, 1975; cited in Abrazhevich, 2004). Since
TRA can be applied to more situations than TAM it was perceived to be more
useful. Unlike TAM, TRA takes social influences, i.e. share subjective norms,
and understands various factors surrounding the usage of EPS.
Moreover, since
EPS are accustomed for personal usage, factors like reputation can be highly
important to the end user and influence’s their attitudes. In addition PE and
PEOU were considered to be as two key factors contributing towards the
acceptance of e-payments. User belief and attitude towards privacy, security,
and risk will also affect attitudes towards the adoption of e-payments.
Relation with research :
E-payments are understood to be an
important element that contributed towards the success of e-commerce
transactions. However, the literature also reveals that novel e-payments have
not been successful in totally taking over traditional payments due to their
flaws. Therefore, traditional payments are still reported to be the norm. In
order to overcome these concerns, e-payment designers should pay attention to
the critical factors, which consumer’s perceive as important to be included in such
transactions. Such factors are noted as security, perceived risk, and trust,
and perceived advantage, usage of web assurance seals and usability of the
websites. In order to portray user attitudes towards adoption TAM and TRA,
models were also illustrated.
v Concept of
Research
1. Commerce and
online payment systems
E-commerce provides the opportunity to
buy and sell products, information and services on the internet. In addition,
e-payments play an important role and the lack of an effective system could hinder
the success of overall e-commerce development (Goldfinger and Perrin, 2001;
Mehta and Sivadas, 1995; Khosrow-Pour, 2008). The exponential growth of the
internet has triggered the need for novel e-payment systems which are more
appropriate for the web rather than traditional payment systems (Panurach,
1996). One of the major problems is micro-payments, which were resolved by the
introduction of e-cash systems like “Digicash”, “Millicent” and “PayBox”, etc.
Apart from e-cash systems, a variety of other payments have evolved like
pre-paid cards, payments via phone bills, smart cards and mobile payments.
According to Heng (2004), out of 50 different cyber payments the majority have
failed to gain acceptance and traditional payments are still widely used by
customers. Most online transactions are thus conducted via credit/debit cards
while other payments are rarely used and have failed to gain acceptance.
Consequently, the future of e-payment systems is hampered by many problems,
most commonly noted as the lack of being “fit-for-purpose” as the reason why
growth is inhibited (Abrazhevich, 2004).
2. Critical factors
The extent to which online businesses
can build trust significantly influences the willingness of concern to make
e-payment purchases (MacInnes, 2005). Security increases customers’ beliefs
towards trustworthiness and privacy increase attitude towards the internet. All
these attitudes influence consumers to make internet purchases more viable and
frequent (Tsiakis and Sthephanides, 2005) Another study demonstrated consumers
perceive information security and trust in e-commerce has a significant impact
on the intention to purchase online (Abrazhevich, 2004).
The critical factors discussed when
formulating the hypotheses will influence the level of adoption to different
extents. Therefore, consumers’ attitudes towards e-payments will impact upon
the decision to use such systems.
v Reference (
Previous Research)
1.
It is
agreed that online sales are not as safe as conventional sales; people are
suspicious since there is no human factor involved in the sale and it is done
in a virtual setting (Whiteley, 2000).
2. In a previous study by Szymanski and Hise
(2000), usability factors like site design (searching capabilities and site
organisation) were strong indicators of satisfaction.
3. However, there are many other factors cited as
being important in the past literature – a Delphi survey, for example, pointed
out nearly over 20 characteristics of e-payments (Khosrow and Herman, 2001).
4. Another study found that usability indicates
the quality of websites (Agarwal and Venkatesh, 2002). Similarly it was found
that website design leads to ease of use and thus to the usability of the
system.
5. This proposition supports the existing
literature. In a set of studies it was found that the most common reason for refusal to buy online was lack of
security in the payment method (Pousttchi, 2003).
6. Additional literature suggests that security
will have an impact on the level of trust, and without trust online
transactions will cease to exist (Pousttchi, 2003) Therefore, one could argue
that security can have an influence on other critical factors.
7. This finding was backed by the survey
conducted by Abrazhevich (2004), who found that customers will not use systems
which they perceive to be less trustworthy.
8. Demographic variables can have an impact on
e-payments according to the past literature (Banerjee et al., 2005
9. Similarly it was found that perceived risk
plays an important role in the continuous use of e-payments (Lu et al., 2005).
10. The findings of another study revealed that
perceived risk remains one of the most important elements in the intention to
adopt e-payments but it does not have a direct link (Lu et al., 2005).
11. However, there are such systems that require
almost no change in users’ behaviour, i.e. there is no enrolment decision
except to use online features for Gorod (an e-government online payment system)
(McHenry and Borisov, 2005).
12. In a similar study conducted on online grocery
shopping, it was found that those who find this practice risky do not have a
negative attitude towards online payments (Kurnia and Benjamin, 2007).
13. The existing literature recognises the
security concerns of users and the effect they have on the adoption of
electronic payment systems (Kurnia and Benjamin, 2007).
14. The existing literature points out that high
level of user confidence and trust in EPS is a contributing factor for the
successful adoption of e-payment systems (Kurnia and Benjamin, 2007).
15. Nikitkov and Bay (2008) found that lack of
physical presence will increase the perceived risk of customers and it could be
reduced by increasing website trust using web assurance seals.
v Theoritical
construct and Formulating Hypotheses
A.
Theoritical
Construct
1. Commerce And
Online Payment Systems
E-commerce provides the opportunity to
buy and sell products, information and services on the internet. In addition,
e-payments play an important role and the lack of an effective system could
hinder the success of overall e-commerce development (Goldfinger and Perrin,
2001; Mehta and Sivadas, 1995; Khosrow-Pour, 2008). The exponential growth of
the internet has triggered the need for novel e-payment systems which are more
appropriate for the web rather than traditional payment systems (Panurach,
1996). One of the major problems is micro-payments, which were resolved by the
introduction of e-cash systems like “Digicash”, “Millicent” and “PayBox”, etc.
Apart from e-cash systems, a variety of other payments have evolved like
pre-paid cards, payments via phone bills, smart cards and mobile payments.
According to Heng (2004), out of 50 different cyber payments the majority have
failed to gain acceptance and traditional payments are still widely used by
customers. Most online transactions are thus conducted via credit/debit cards
while other payments are rarely used and have failed to gain acceptance.
Consequently, the future of e-payment systems is hampered by many problems,
most commonly noted as the lack of being “fit-for-purpose” as the reason why
growth is inhibited (Abrazhevich, 2004).
2. Critical Factors
The extent to which online businesses
can build trust significantly influences the willingness of concern to make
e-payment purchases (MacInnes, 2005). Security increases customers’ beliefs
towards trustworthiness and privacy increase attitude towards the internet. All
these attitudes influence consumers to make internet purchases more viable and
frequent (Tsiakis and Sthephanides, 2005) Another study demonstrated consumers
perceive information security and trust in e-commerce has a significant impact
on the intention to purchase online (Abrazhevich, 2004).
The critical factors discussed when
formulating the hypotheses will influence the level of adoption to different
extents. Therefore, consumers’ attitudes towards e-payments will impact upon
the decision to use such systems.
3. Technology
Acceptance Model (TAM)
The technology acceptance model (TAM)
was derived from the theory of reasoned action (TRA; Fishbein and Ajzen, 1975),
where TRA illustrates behavioural theories while TAM is more “information
systems” specific.
TAM identifies and predicts user
acceptance attributes before they actually experience it. Davis (1989) assumed
that user acceptance of technology depends on perceived usefulness (PU) and
perceived ease of use (PEOU). PU is thus defined as “user’s opinion that after
using a system it will increase a user’s job performance within an
organisation”, and PEOU is defined as “the expectation that the software is
free of effort” (Davis, 1989). TAM is said to be a good predictor of the
intention to use a software package; however, it is not enough to predict user
attitudes towards EPS. One of the main reasons for this is that EPS deals with
money exchange and not productivity as illustrated in TAM. However the key
factors of this model – PU and PEOU – were considered to be influential in the
capacity of providing perceived advantage to the user’s to influence them to
switch to online payments.
4. Theory Of
Reasoned Action (TRA)
The theory of
reasoned action (TRA) model is reported to be more appropriate to explain the
adoption of e-payment systems. It is thus defined as “a person’s behaviour is
determined by his/her intention to perform the behaviour and his/her subjective
norms (i.e. social influence)” (Davis, 1989). According to TRA, user behaviour
whether to accept/reject is determined by the influence by a person’s attitudes
and subjective norms. Attitude towards the behaviour is defined as the person’s
positive/negative feeling about performing a behaviour. It is determined by
one’s beliefs regarding the consequences arising from a behaviour and an
evaluation of the desirability of these consequences.
The best predictor of behaviour is said
to be intention. It is assumed to capture motivation factors that contribute
towards behaviour (Fishbein and Ajzen, 1975; cited in Abrazhevich, 2004). Since
TRA can be applied to more situations than TAM it was perceived to be more
useful. Unlike TAM, TRA takes social influences, i.e. share subjective norms,
and understands various factors surrounding the usage of EPS.
Moreover, since EPS are accustomed for
personal usage, factors like reputation can be highly important to the end user
and influence’s their attitudes. In addition PE and PEOU were considered to be
as two key factors contributing towards the acceptance of e-payments. User
belief and attitude towards privacy, security, and risk will also affect
attitudes towards the adoption of e-payments.
B.
Formulating
Hypotheses
a.
Perceived
Risk (H1)
H0 :
The intention to adopt an e-payment system has no relationship with perceived
risk.
H1 :
There is a relationship between intention to adopt an e-payment system and
perceived risk.
b.
Security
(H2)
H0 :
The intention to adopt an e-payment system has no relationship with security.
H2 :
There is a relationship between intention to adopt an e-payment system and
security.
c.
Perceived
Advantage (H3)
H0 :
The intention to adopt an e-payment system has no relationship with perceived advantage.
H3 :
There is a relationship between intention to adopt an e-payment system and perceived
advantage.
d.
Trust
(H4)
H0 :
The intention to adopt an e-payment system has no relationship with trust.
H4 :
There is a relationship between intention to adopt an e-payment system and
trust.
e.
Web
assurance seals (H5)
H0 : The intention to adopt an e-payment system
has no relationship with web assurance seals.
H5a : There is a relationship between
the intention to adopt an e-payment system and web assurance seals.
H5b. There is a relationship between perceived
risk and web assurance seals.
f.
Usability
(H6)
H0 :
The intention to adopt an e-payment system has no relationship with usability.
H6 :
There is a relationship between intention to adopt an e-payment system and
usability.
v Design Research
/ Study
This research
using a deductive approach to consider
secondary source and primer data, where hypotheses have been developed in order
to demonstrate the findings. An initial literature review revealed six issues
that are considered critical for e-payment considerations.
This study is a
quantitative research, because there are any hyphotheses and to doing this
research, researcher using hypotheses testing.
Research Model
v
Definition
and Variable Measurement
1.
Perceived Risk
Bauer (1960) reported that perceived
risk relates to uncertainty and consequences associated with a consumer’s
action. The level of risk is said to diminish when individuals trust others who
are involved in the transactions (Featherman and Pavlov, 2003). Kim and
Prabhakar (2000) ignore the link between perceived risks and trust.
However, Jarvenpaa et al. (2000) report
that risk mediates the role between willingness and trust to purchase online.
Further research conducted on the impact of perceived risk on consumer
decision-making in using online transaction activities revealed that customers
are less motivated to adopt new payment methods when they perceive that the
risk of adopting them is greater than old ways of payment (Jarvenpaa et al.,
2000). As a result of disclosing personal information customers could face an
economic risk and a privacy risk. If a customer chooses to pay online he will
face the risk of fraud/theft, hacking, password stealing. Hence the decision
whether to pay online/not is influences by perceived risk.
2.
Security
Security may be defined as protecting
the details of transactions and customers from internal and external
fraud/criminal usage. People may fear to transact and pay online, fearing that
their personnel information might be stolen. Security remains one of the most
crucial and well researched areas of study in payment systems (Abrazhevich, 2004).
Concerns about security in the network area reveal that there need to be
further improvements in the electronic payment protocol to enhance trust in
online payment systems. Due to the increase in bank mergers and acquisitions,
customers are sceptical about the security of online payments (Abrazhevich,
2004). It is agreed that online sales are not as safe as conventional sales;
people are suspicious since there is no human factor involved in the sale and
it is done in a virtual setting (Whiteley, 2000). The existing literature
recognises the security concerns of users and the effect they have on the
adoption of electronic payment systems (Kurnia and Benjamin, 2007).
3.
Perceived
Advantage
The technology acceptance model (TAM)
has been used to understand technology acceptance behaviour and to decide the
adoption decisions of various e-commerce activities (Abrazhevich, 2004; Khalifa
and Ning Shen, 2008). Many customers are said to be inquisitive about the use
of credit cards in an online payment system. Therefore, financial transactions
systems have been developed to overcome this. Moreover, these systems have
encouraged customers to perform streamlined transactions. Personalised services
transactions can be performed within a click of a mouse and the need to
duplicate form filling has diminished (Riggins and Rhee, 1998). Convenience of
usage in adopting EPS occurs when customers can pay their bills online at any
time, anywhere, regardless of location. In the conventional method a consumer
has to wait until the bill is posted; hence, this would motivate them to adopt
an e-payment system. Adopting such a system would be cost-effective as it would
reduce the need of the customer to do paperwork and post bills.
4.
Trust
Trust is the consumer’s confidence that
their money and personal information will not used against their personnel
interest. Even if we use an imperfect system, consumers want to believe that
vendors, banks and credit card companies will not misuse their personal
information (Abrazhevich, 2004). The other aspect is that customers should
trust the payment system adopted by the other user. The existing literature
points out that high level of user confidence and trust in EPS is a
contributing factor for the successful adoption of e-payment systems (Kurnia
and Benjamin, 2007). In analyzing the success of the Octopus system it was
found that trust in the system was the contributing factor for its wide usage.
This finding was backed by the survey conducted by Abrazhevich (2004), who
found that customers will not use systems which they perceive to be less
trustworthy. Similarly, another study proved that if trustworthiness is there,
adoption of EPS is credible (Kniberg, 2002). The higher the levels of consumer
trust, the higher the degree of purchase intentions of consumers, and the
easier it is to retain consumers.
5.
Web
Assurance Seals
Web assurance seals are important mainly
for high perceivers of outcome risk, as low perceivers do not pay much
attention to them (Roselius, 1971). Third party assurance seals play an
important role in reducing the perceived risk involved with the purchase
(Dowling and Staelin, 1994). To reduce customers’ concerns over privacy and
security a variety of web assurance seals have been developed.
It is argued that the need for seals of
approval is greater in e-commerce than in traditional brick and mortar
environments. This is due to some payment features like the need to give
personal information (e.g. name, phone number) and payment information like
credit/debit card numbers (Miyazaki and Fernandez, 2001). It is said that other
remote purchases like telephone and mail-order shopping face relatively higher
consumer risk and with e-commerce the situation will aggravate. Hoffman et al.
(1999) have argued one of the ways to reduce consumers’ perceived risk is to
use seals of approval from trusted third parties. It is also used as a co-
branding strategy where vendors use these seals to convince the customers that
a certain level of standard is met and it is safe to provide personal
information. Nikitkov and Bay (2008) found that lack of physical presence will
increase the perceived risk of customers and it could be reduced by increasing
website trust using web assurance seals. However the rate of awareness and
adoption of such logos are limited.
6.
Usability
It should not be a sophisticated.
complex task to pay online and it could be done in a user-friendly manner. This
requirement can be shown by ease of use. If the payment process takes a lot of
time and is complicated it would de-motivate the customer and he/she will
refrain from using other web activities as well. Amazon has adopted a one-click
approach for payments to reduce effort on the part of customers in the
authentication process. If customers perceive more convenience through
searching online for information they will most probably switch to search for
information online (Gao, 2005; Truong and Jitpaiboon, 2008).
Variable measurement :
This research study using a multiple
regression analysis to measure their variable.
Intention to purchase was the dependent
variable, and the independent variables were perceived risk, trust, perceived
advantage, and using web assurance seals.
v
Population,
Sample and Sampling
Ø Population
This
method allows the collection of a large amount of data from a sizable
population in an economical manner (Saunders et al., 2007).
Ø Sample
The
sample of this research is 200 sample,but the response rate was 77.5 per cent
(155 out of 200), this sample was taken based on the criteria, there are age,
gender and educational level.
Ø Sampling
This
research using a random quota sampling method. The defining characteristic of a quota sample is that the
researcher deliberately sets the proportions of levels or strata within the
sample. This is generally done to insure the inclusion of a particular segment
of the population. The proportions may or may not differ dramatically from the
actual proportion in the population. The researcher sets a quota, independent of population
characteristics.
v
Source
and Data Collection Method
The
source of this data are primary and secondary data, the primary data was taken
using a survey method and the secondary data are taken using theoritical /
literatur e analysis.
A
survey can be defined as a way to collect data from a range of respondents
needed to capture facts, opinion and attitudes. It mainly consists of three
components:
(1)
structured interviews;
(2)
observations; and
(3)
questionnaires.
This
method allows the collection of a large amount of data from a sizable
population in an economical manner (Saunders et al., 2007). For the current
research a survey method was chosen, since it is economical and allows the
researcher to gather data from a larger sample. In addition, there is ample
literature on this subject area.
An anonymous and self-administered
survey based on the research model was developed. The survey was web-based and
the researchers reached the respondents viae-mail. Web-based surveys are said
to have become a taken-for-granted part of business and domestic living
patterns and hence have become very popular. These types of surveys are
attractive for many reasons.
The questionnaire consisted of 23
closed-ended questions categorised into three sections. The first section
solicited eight closed-ended questions which mainly tried to determine
customers’ experience of using e-payment systems and their awareness and
likelihood of using such systems. In the second part, there were 12 five-point
Likert scale type questions measuring the main constructs of the study – i.e.
perceived risk, perceived advantage, trust, security, use of web assurance
seals and usability. The final section had three questions regarding basic
demographics like the age, gender and educational background of respondents.
v
Research
Instrument
Research instrument for this material are
quistioner, structured interview and observation.
The questionnaire consisted of 23
closed-ended questions categorised into three sections. The first section
solicited eight closed-ended questions which mainly tried to determine
customers’ experience of using e-payment systems and their awareness and
likelihood of using such systems. In the second part, there were 12 five-point
Likert scale type questions measuring the main constructs of the study – i.e.
perceived risk, perceived advantage, trust, security, use of web assurance
seals and usability. The final section had three questions regarding basic
demographics like the age, gender and educational background of respondents.
v
Data
Quality Test
This data on the research are tested
using multiple regression and validation also reliability test.
v
Data
Analyzing Technique
A
total of 155 questionnaires were coded and analysed using SPSS to analyse the
hypotheses. The analysis consists of four parts:
(1)
demographic variable frequencies;
(2)
analysis of usage of e-payments;
(3)
critical factor analysis; and
(4)
testing of hypotheses.
Frequencies
are drawn to identify the demographic distribution of e-payments systems usage.
1.
E-payment
systems usage experience
The data revealed that 79.87 per cent of
the respondents were e-payment users.
However, 20.13 per cent of them had not transacted online before. The
data also shows that e-payments are popular among people. According to the data
33.9 per cent of all users have used the internet to carry out online shopping
and online banking. Online shopping and online banking were rated as the most
popular activities to transact online. As shown in Table II, of all the
respondents 66.7 per cent had not encounteredwith any problems with regard to
e-payment systems. However 13.5 per cent of respondents had faced problems, of
which 12.2 per cent of had faced serious problems paying online, like loss of
information and unauthorised transactions. The majority of respondents – about
51.2 per cent – have felt that e-payment systems are user-friendly and
complicated. Moreover, 24.4 per cent of respondents have perceived them to have
caused delays in processing actual transactions. It can be understood that
these reasons could have triggered some users to refrain from paying online.
However, there could be more reasons, which are analysed in the following
section as critical factors.
2.
Critical factors and online payments
experience
Previous statistics showed that 66.7 per
cent of respondents have not experienced any problem of using e-payments. This
trend has affected the intention to purchase online again as shown 57.1 per
cent of the total respondents would definitely purchase online again and 31.1
per cent would probably opt to use e-payments again. A small percentage opt not
to pay online again, of whom 7.1 per cent would never pay online again, 2.4 per
cent would probably not and the same percentage of people were in doubt over
whether to use e-payments again Respondents were asked to rate which critical
factors they perceived to be most important. Most of them – some 57.48 per cent
– rated security as the most important factor. Trust (11.02 per cent) was
perceived to be the next most important factor.
Respondents also rated usability (9.45
per cent) as the third most important issue, and 7.87 per cent perceived all
factors to be important. Using web assurance seals was perceived to be the
least important critical factor among of all. The attitudes of the respondents
towards using e-payment systems were also tested. Most of them disagreed that
the risk of using online payments was low for them. In addition they did not
perceive revealing personal information online as less risky. The security of
using online payments was considered important and they also agreed the would
stop using e-payment systems if they breached security. Respondents disagreed
with using e-payments even if they were protected using web assurance seals.
They felt neutral about the perceived advantages e-payments provide, which are
the ability to learn how to use them quickly and the ability to save time and
money. Most respondents disagreed with the fact that e-payment systems are
complicated and they felt neutral towards the ease of use and user friendliness
of e-payment systems.
v
Results
The
research proved that the perceived importance of the critical factors was
correlated through security, trust, perceived advantage, assurance seals,
perceived risk and usability. The results demonstrate that three of the
critical factors were necessary (security, advantage, web assurance seals) and
three were relatively sufficient (perceived risk, trust and usability) through
customer intentions to adopt an e-payment system.
1.
H1
: There is a relationship between intention to adopt an e-payment system and
perceived risk.
The results proved that the risk of
credit card fraud in online transactions has no influence on the intention to
adopt an e-payment system. Therefore, the hypothesis is rejected.
2.
H2
: There is a relationship between intention to adopt an e-payment system and
security.
Results proved that there is a positive
correlation between the risk of credit card fraud and the intention to adopt an
e-payment system, and therefore the hypothesis is accepted.
3. H3 : There is a
relationship between intention to adopt an e-payment system and perceived
advantage.
Results
proves that there is a relationship between the intention to adopt an e-payment
system and the perceived advantage of the system. However, it is a negative
relationship.
4.
H4
: There is a relationship between intention to adopt an e-payment system and
trust.
Results means that there is no
relationship between the intention to adopt an e-payment system and perceived
trust. Therefore, since the significance is more than 0.05, this hypothesis is
rejected.
5.
H5a
: There is a relationship between the intention to adopt an e-payment system
and web assurance seals.
There is a positive strong linear
correlation between the intention to adopt an e-payment system and using web
assurance seals. Therefore, one can conclude that using web assurance seals
will have an effect on the intention to pay online and it is positively
related.
H5b. There is a relationship between perceived
risk and web assurance seals.
Results proves there is a positive
linear correlation between using web assurance seals and the risk of credit
card fraud for online transactions and the willingness to give out personal
information when transacting online. It also proves a positive correlation
between the statement “I will pay online if the payment method is assured using
web assurance seals” and the risk of credit card fraud and giving personal
information in online transactions.
6.
H6
: There is a relationship between intention to adopt an e-payment system and
usability.
Results
proves that there is a negative relationship between usability and intention to
adopt an e-payment system. Since it is at a significant level of 0.000 (p ,
0:05) the hypothesis is accepted and the null hypothesis is rejected.
v
Implication
The results of this study can be use for
both theoritical and practice in adopting the e-payment system.
v
Resesarch
Limitation
The limitation of this research are :
1.
The
current research has selected only a set of critical factors as being
important.
2.
the
survey was conducted online, and hence it was not possible to obtain detailed
feedback of the participants’ attitudes towards e-payments.
3.
Another
limitation of this study is that the respondents were voluntary users of e-payment
systems, and as such, change in their behaviour may be expected.
4.
The
research was just focused on students of various levels of education. In
addition it was collected from mostly university students.
5.
Ignore
the impact of demographic variable in e-payments.
6.
Past
studies indicate that e-payments consist of many types yet the research
considered e-payment as a whole, due to the low response rate about novel
payment systems achieved in the pilot study.
v
Sugesstion
for further research
1.
Future
research could consider more critical factors using a questionnaire method.
2.
For
such e-payment systems a different set of critical factors needs to be
developed.
3.
Future
research could include a survey of various other social backgrounds.
4.
Future
work could incorporate demographic variables as part of its analysis
5.
Future
studies could research why novel e-payment systems still lag behind other means
of payment.
6.
Statistical
the analysis could be usefully considered further through the lens of an
established theoretical model such as TAM (Davis, 1989) to enhance the
explanatory power of the derived constructs.
v
Theses
Titles :
1. Arina
Nurjanah
The
Influence Of Customer Trust In E-Payment System Analysis for Internet Banking.
2. Fatima
Zakiya Razani
Analyzing
The Effect Of Perceived Risk ,Security,Perceived Advantage,Trust, Web Assurance
Seals, And Usability In Adoption Of E-Payment System With Intention To Adopt As Intervening Variable.
3. Nur
Dina Safitri
The
Theoritical Effect Of The Construction On The E-Payment System.
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